Meet Ori
Ori, short for origin, is Labcorp's new brand mark and a visual representation of their role as a trusted source. With concentric circular shapes representing the idea of information flowing outward from the center point to the world, Ori is brought to life through lively colors and a series of imperfect, organic shapes.
The innermost circle represents their position as a source, the second layer represents their direct customers, and the third layer represents how they share with the world to advance health for all.
“ Our modern brand identity reflects the role of Labcorp as a trusted source that delivers with urgency and humanity. ”
